Coca-Cola India has come up with an innovative Brrr experience for all their fans and consumers across 18 cities in India. As a part of Brrr activation, Coca-Cola will set up a 30ft (diameter) igloo in Phoenix Mills, Lower Parel covering an area of 30ft by 26ft. The igloo will be kept at a low temperature in this unbearable Indian summer with the help of 9 tones of air conditioning using industrial split air-conditioners. It will be made up of insulating materials such as heatlon foam carved with brick designs that act as a barrier for ambient heat.
With this initiative, Coca-Cola India is giving its consumers a one-in-a-lifetime opportunity to experience an icy-cold atmosphere this summer. And not just in Mumbai, one can also experience the real Brrr moment across cities like Delhi, Lucknow, Chennai, Chandigarh, Ahmedabad and many more.